wholesome noodles and bite sized chicken, nothing brings you together like chicken noodle soup from campbell's. it's amazing what soup can do. >>> i went to a number of women's groups and said can you help us find folks, and they brought us whole binders full of women. >> binders full of women. mitt romney's off hand remark at the second presidential debate set off a social media frenzy. remember on facebook, twitter, and even spawned this popular tumblr page from texts from hillary to clint eastwood's chair. these were just some of the many moments in 2012 in which politics went viral. joining us now for a look back is politico's patrick gavin. one day left in 2012. let's look back and talk about the binders full of women. seemingly trivial moment that may have impacted the election in a big way. >> yeah. you know, i really think that's how twitter has changed politics. you know, i think that a lot of campaigns might think that a comment like that, you would hope, that perhaps somebody was going to get a beer from the frig and might have missed it, but what twitter does is captures these mome